Sizzler is a United States Of America-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some in the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is renowned for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain consists of a lot more than 270 locations through the U.S. The majority of Sizzler’s U.S. locations will be in the West.
Inside the late 1970s and early 1980s, Sizzler Delivery promoted steak and combination steak dinners with an optional salad bar. The restaurant desired to give customers the feel of any full-service restaurant at a cost slightly greater than a fast food chain. To regulate costs, many restaurants had in-house meat cutters that will cut steaks and grind beef. Into the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions such as all-you-can-eat fried shrimp, the chain expanded its salad bar right into a full buffet promoted as the “Buffet Court.” Patrons begun to make use of the buffet as being a meal as opposed to an add-on to an entree. In reaction, Sizzler lowered the product quality in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler declared Chapter 11 bankruptcy in 1996 (“to escape costly leases on unprofitable restaurants”) and closed over 130 of the locations. The company reemerged from Chapter 11 in 1997. Throughout the late 1990s, new management upgraded the quality of food and increased prices. Twenty one locations closed in 2001. Sizzler began a graphic makeover circa 2002. A whole new restaurant concept was developed, featuring a lighter and much more open dining room. The modifications were accompanied by a new menu. In an effort to go back to its roots, steaks, seafood, and the salad bar were emphasized, whilst the all-you-can-eat buffet was phased out in a few locations, however it still remains today in many others.
In the 1990s, Sizzler ran upscale locations with all the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it had been likely to do something up against the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over using the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced which a US management group led by the Sizzler CEO, would get the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California in which the chain was founded, but moved to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to grow sales and test market new dishes. Sizzler even offers restaurants throughout the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from Sizzler Hours Thanksgiving Hours International in the year 2011, all locations outside the usa are operated by Collins Foods.
The Australian Sizzlers were reasonably popular through the late twentieth century to the 2000s. In the 2013 financial year Collins Foods reported stalling revenue for his or her Sizzler operations around australia, blaming the downturn of the casual dining luoecw in the united states, as well as the lowering of visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the value of Sizzler by AU$37.5 million. Within an investors meeting by Collins Foods, CEO Graham Maxwell states: “We no longer consider Sizzler to be a strategic growth prospect within australia and therefore we is definitely not investing further capital”. Collins Foods begun to close several Sizzler restaurants in Australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China